![]() Leaning into your brand’s unique voice will help you get the most out of your TikTok content, whether it’s organic or sponsored. Most businesses spend less than two hours creating a single organic post, and 61% post at least weekly. Among businesses that post both organic and sponsored content, 72% say organic TikTok content is extremely valuable to their company’s overall marketing performance, while 55% say the same for ads.Ĭreating organic content requires few resources for most SMBs, so it’s easy to get into a consistent posting schedule. More than three-quarters of businesses that use TikTok post organic content, while less than two-thirds run ads on the platform (some only use TikTok to discover trends or keep an eye on their competitors). On average, TikTok marketers put 11 to 20% of their overall marketing budget toward TikTok, with an emphasis on organic content. Rabbani saw a huge spike in engagement on TikTok when a cake she was commissioned to make for Kris Jenner appeared on the celebrity’s Instagram story.Īdvertising returns aside, businesses tend to invest more heavily in, and derive more value from, their organic content. ![]() Just remember that in order to succeed on TikTok, your content needs to suit the candid, authentic vibe users prefer. The vast majority (82%) of businesses using TikTok cross-post their content to other social platforms. That’s great news for marketers because it’s easier than ever to repurpose social content across multiple platforms.Ĭross-posting TikTok content to Instagram Reels and YouTube Shorts can help users locate your account across different apps, boost your engagement, and increase the likelihood of conversion. YouTube, Twitter, and Instagram have all launched content to compete with TikTok. Lately, every tech company is trying to copy TikTok’s signature vertical video format. But once you see that anything can go viral, it's like, ‘just post!’” says Roz Rabbani, owner and founder of Roz Got Cake. And then on my For You page there'll be a video of someone who's never made a cake before, they're barely putting effort into their video and it gets a million views. ![]() I'll make a whole cake video I've spent so much time on and it looks amazing, and then it'll get a thousand views. “This is so wholesome and adorable,” a fourth person replied.“You never know what's going to go viral. Someone else added: “And THIS is how you prank someone you love.” “I’m sorry this is the cutest, funniest thing,” another person said. One person wrote: “The fact that you spent money on two just to be funny is amazing.” Since sharing her own take on the stunt, Kristina’s prank has been viewed 9.3m times, with 2m likes and thousands of comments from people who found the whole entertaining to watch. The camera shows the cake decorated with a police officer and the words “ACAB” iced at the bottom. Tom’s wife Maddie then excitedly reveals a cake she got in advance to celebrate but she mistakenly picks up the cake she got him incase he didn’t get in. The TikToker appears to be referring to a deleted scene from the 2020 Sonic the Hedgehog movie where Thomas “Tom” Michael Wachowski (James Marsden) receives the news that he got into the San Francisco Police Department. Kristina revealed the inspiration behind the funny prank in her TikTok caption, writing: “Oops, accidentally put out the wrong cake… *yes I stole this from the Sonic Movie*”. Attorney!!” and adds “never doubted you for a second.”Īt this point, both are in a fit of giggles as her boyfriend tell her: “You’re so lame.” ![]() The message on the second cake is much more suitable. She then walks across her kitchen to pick up the other box – containing the cake with the congratulatory message – and places it on the table saying “sorry, here,” as her boyfriend continues to laugh. Kristina can then be heard saying: “Oh sh*t!” Luckily, the boyfriend found it hilarious and, in the video, he can be heard laughing as he reads out the message. The message on the cake reads: “Screw the bar! Who wants to be an attorney anyways?” When the boyfriend opens the box, he is confused by what he sees. Accidentally put out the wrong cake… *yes I stole this from the Sonic Movie* #SoundcoreGoForGold #OneSliceChallenge
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